SEO Marketing Lead

About Us

Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo. 

Eagle Eye Networks is a dynamic, fast-moving company. We value the benefits of face-to-face collaboration, and we believe it is more enjoyable and productive. The synergy of in-office interaction is critical to our culture and your presence is essential for Eagle Eye Networks’ success. Learn more at een.com.

Summary

The SEO Marketing Lead will play a crucial role in developing and executing a comprehensive SEO strategy that integrates with overall marketing initiatives. This position will hire and lead a talented team and collaborate with cross-functional departments to optimize search engine performance, increase organic traffic, drive high-quality leads, and ultimately generate additional revenue by converting organic traffic into sales. The ideal candidate will possess extensive experience in SEO, SEM, local search marketing, and a deep understanding of digital marketing trends.

The ideal candidate will have a proven track record in driving measurable growth through search channels and possess an analytical mindset while excelling in communication skills with partners to drive strategy and growth initiatives. This position is based in our Austin, TX office and reports to the Global Marketing Director.

Responsibilities

Strategic Planning and Leadership:

• Develop and implement a holistic SEO strategy aligned with the company’s marketing goals, focusing on brand visibility, lead generation, and revenue growth.
• Lead, mentor, and manage the SEO team, fostering a culture of continuous improvement and professional development.
• Collaborate with senior leadership to define and prioritize SEO initiatives that support overall business objectives.

SEO Strategy Development:

• Conduct comprehensive SEO audits and market research to inform strategy and identify areas for improvement across all digital channels.
• Drive technical SEO efforts, addressing issues such as website architecture, crawlability, indexability, and user experience.
• Develop content optimization strategies aimed at improving keyword rankings, enhancing organic traffic, and increasing conversion rates.

Search Engine Marketing (SEM) Oversight:

• Oversee paid search campaigns, ensuring cohesive strategies between SEO and SEM to maximize ROI and lead generation.
• Utilize data analytics to monitor campaign performance, making informed adjustments to improve cost-effectiveness and lead quality.

Local Search Marketing Leadership:

• Design and implement local SEO strategies, optimizing Google Business Listings and local directories to enhance visibility and lead generation.
• Collaborate with partners to ensure consistency and optimization of local search efforts.

Data Analysis and Reporting:

• Define and track key performance indicators (KPIs) to measure the success of SEO initiatives, including organic traffic, conversion rates, and CPA.
• Prepare and present detailed reports to senior management, providing insights and recommendations for ongoing optimization and strategy refinement.

Cross-Functional Collaboration:

• Work closely with content, social media, web development, and sales teams to ensure alignment of SEO efforts with broader marketing strategies.
• Advocate for SEO best practices across all departments, ensuring that all digital content and offerings are optimized for search engines.

• Stay abreast of industry trends, algorithm changes, and emerging technologies in SEO and digital marketing.
• Represent the company at industry events, conferences, and workshops, positioning Eagle Eye Networks as a thought leader in SEO and digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics or Statistics, or a related field; Master’s degree preferred.
• 10+ years of experience in SEO, SEM, and digital marketing, with a proven track record of driving measurable growth and results.
• Exceptional understanding of technical SEO, content strategy, and local search marketing.
• Proficiency in analytics tools such as Google Analytics, Google Search Console, SEMrush, Moz, and other industry-standard software.
• Strong leadership skills, with experience managing and developing high-performing teams.
• Excellent analytical, communication, and project management skills, with the ability to work collaboratively across departments.

Why work for Eagle Eye?

Eagle Eye Networks is an innovative, global start-up building the only platform powerful enough to support the future of video surveillance and security. Here your voice will be heard, and talent respected. We have proven leadership and financial backing of one of the world’s premier venture capital firms. The work we do is essential in today’s world, as our systems are used to protect the health, safety, and welfare of people and property around the world.

• Medical Benefits: We offer competitive medical, vision, and dental plans. Company offsets premiums.
• Taco Tuesdays: Like breakfast tacos? You’re at the right place, because weekly breakfast tacos are provided.
• 401k plan with company match!
• Weekly Lunch: Food is love. Especially when it is free.
• Snacks: You will never go hungry.
• Culture: Innovation drives our vibe.
• Diversity: We embrace our global presence, the diverse ideas and backgrounds of our team to improve our culture, our products and grow our people and our business.
• Unlimited PTO: We value our employees’ work/life balance and want you to spend the time off you need.

More About Eagle Eye Networks

Eagle Eye Networks is leveraging artificial intelligence on its true cloud platform to dramatically reshape the video surveillance and security industry. The Eagle Eye Cloud Video Management System (VMS) is a smart cloud video surveillance solution, purpose-built to help businesses improve safety, security, operations, and customer service. Tens of thousands of companies in more than 90 countries around the globe have moved their video surveillance to the cloud with Eagle Eye VMS. Customers, including multi-family residences, smart cities, schools, hospitals, hotels, logistics, restaurants, and retail shops trust Eagle Eye for actionable business intelligence and proactive security across multiple locations. The Eagle Eye VMS has strong APIs for the secure integration of third-party systems and works with thousands of industry cameras, so customers don’t have to “rip and replace” their existing infrastructure. Eagle Eye Cloud VMS is the only platform robust enough to power the future of video surveillance.

Eagle Eye Networks is an equal employment opportunity employer and values diversity. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.