Growth Marketing Specialist
About us
Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo.
Eagle Eye Networks is a dynamic, fast-moving company. We value the benefits of face-to-face collaboration, and we believe it is more enjoyable and productive. The synergy of in-office interaction is critical to our culture and your presence is essential for Eagle Eye Networks’ success.
Summary
Eagle Eye Networks is looking to hire a Growth Marketing Specialist to lead the development and execution of online marketing campaigns for our partners and end users, aimed at driving demand and revenue growth in the EMEA region. This role will be responsible for the creation, implementation, analysis, and management of impactful digital campaigns, including email, social media, and advertising. The ideal candidate will have more than 7 years of hands-on experience, whether in-house or at an agency, with a demonstrated ability to consult, launch, and optimize campaigns for maximum effectiveness. This position is based in our Amsterdam office reporting to the Growth Marketing Lead.
Responsibilities Include
- Consult, plan, build, and manage the regional digital marketing strategy, including email marketing, social media and online advertising campaigns to generate demand.
- Collaborate with the Eagle Eye Networks marketing team to develop campaign assets and ensure campaigns are aligned with our brand efforts.
- Deliver in-depth weekly and monthly KPI reports to communicate performance trends.
- Identify new opportunities to drive revenue and actively participate in formulating strategies to capitalize on new opportunities.
- Advise on shifts in program audiences, keyword mix, channels, tactics, and media partners based on performance.
- Modify copy and landing pages for digital marketing campaigns to optimize conversion.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape, ensuring our marketing initiatives are innovative and effective.
- Localize global marketing assets (e.g., product one-pagers, case studies, email campaigns, landing pages) for regional use as needed, ensuring messaging aligns with local terminology, compliance standards, and cultural context.
- Collaborate with regional sales teams to gather market insights and tailor content to address local customer pain points and use cases.
Desired Skills & Experience
- 7+ years hands-on experience in digital marketing, preferably in the B2B SaaS space.
- Experience with global campaign setup, execution, tracking, and analysis using a variety of external and internal reporting tools.
- Outstanding communication and collaboration skills.
- Ability to work effectively in a fast-paced, start-up environment.
- Strong attention to detail, problem-solving skills, an analytical mind-set.
- Self-directed, proactive and able to define and execute projects independently.
- Expert in using web, digital advertising, ABM, conversion optimization, nurture, and more as part of a comprehensive growth strategy
- Working knowledge of a partner relationship manager (PRM), Zoho, Google Suite, Excel, Hubspot, Monday.com or similar tools preferred.
- Fluent English speaking and any other languages are a huge plus for this role.
- Experience in the Security sector is a plus.
Key Performance Indicators (KPIs)
- Cost per Lead (CPL) and/or Customer Acquisition Cost (CAC): Measure the cost-effectiveness of marketing campaigns in generating new leads and customers.
- Lead Conversion Rate: Track the percentage of leads that convert into paying customers, assessing the effectiveness of the sales funnel and marketing strategies.
- Marketing Qualified Leads (MQLs): Monitor the quantity and quality of leads generated that meet defined marketing criteria and are likely to convert to sales.
- Return on Investment (ROI): Evaluate the return generated from marketing investments to ensure efficient use of resources and budget.
- Revenue Growth Rate: Measure the overall increase in revenue attributable to marketing efforts over time, highlighting the direct impact of campaigns on the company's financial performance.
What can you expect from us?
- Diverse team with 25+ nationalities
- 23 paid holidays yearly + Dutch public holidays
- Compensation for travel expenses from your home to the office;;
- Company equipment for work use;
- Enrollment in the Eagle Eye Networks B.V. collective pension plan;
- Drinks, Snacks & Lunch at the AMS office
- Opportunity to take part in EEN Corporate Fitness App challenges
- Company swag, business casual scale-up work atmosphere and Friday drinks
- Once or twice a year a stunning company day
- Flexible work time arrangement
Eagle Eye Networks is leveraging artificial intelligence on its true cloud platform to dramatically reshape the video surveillance and security industry. The Eagle Eye Cloud Video Management System (VMS) is a smart cloud video surveillance solution, purpose-built to help businesses improve safety, security, operations, and customer service. Tens of thousands of companies in more than 90 countries around the globe have moved their video surveillance to the cloud with Eagle Eye VMS. Customers, including multi-family residences, smart cities, schools, hospitals, hotels, logistics, restaurants, and retail shops trust Eagle Eye for actionable business intelligence and proactive security across multiple locations. The Eagle Eye VMS has strong APIs for the secure integration of third-party systems and works with thousands of industry cameras, so customers don’t have to “rip and replace” their existing infrastructure. Eagle Eye Cloud VMS is the only platform robust enough to power the future of video surveillance.
Eagle Eye Networks is an equal employment opportunity employer and values diversity. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.